Updated: Dec 29, 2020
Four Tips to Choose the Name of your Business Wisely
By Trasetta Alexander, Faith Based Business Coach
So, you’ve decided to start a business, but now what do you call it?
Naming your business is just as important as the products you will produce or services you intend to provide. The name of your business should reflect not only its products or services, but the culture behind your business. The Merriam-Webster Dictionary defines the word name as “a word or phrase that constitutes the distinctive designation of a person or thing.” Another definition is “reputation or an illustrious record.” A name means something. Every time you say it, you are reinforcing the meaning. You are creating an image, so be sure to choose the name of your business wisely.
Here are 4 tips to help you choose the name for your business.
Tip #1: Have a brainstorming session
Write down every word you think of that relates to your products or services, as well as the culture you want to create within your business. During this phase, no word should be off limit.
Tip 2: Evaluate the results of your brainstorming session
Make combinations from the words you have written. Choose 3 – 5 words or word combinations that sound catchy to you. Search your state’s business registry to make sure the names are available. You do not want to get attached to a name that’s already taken.
Tip #3: Test market the potential names
Test your selections, by taking a poll with family, friends, and potential customers. Social media is a great way to reach a diverse audience to get unbiased opinions. Give each person a brief description of your business and ask them to choose the one they feel best reflects your business.
Tip #4: Decide on the name
Ultimately the decision is yours. However, use the feedback you received during your test marketing to make a final decision on what to name your business.
Remember, the name of your business is a representation of the business and you as the proprietor. Don’t rush in making a decision. Take the time to find the best fit.